International Dental Show | Cologne, GermanyMarch 21, 2019
5 WAYS TO STAND OUT FROM THE CROWD
Thermo Fisher Custom Stand - International Microscopy Congress at ICC Darling Harbour, Sydney
Our Australian brand, Moreton Hire delivered this project in partnership with an international exhibition agency and supplier in Europe. From receipt of the design Moreton Hire fulfilled the stand build and managed all AV, signage, flooring and furniture requirements. The custom stand was 19m x 12m in floor space with 5m feature walls. This stand created maximum impact with the signage, AV, rigging, furniture and a customised build.
This build included feature walls, specialised meeting rooms, a theatre, glass windows, sliding doors and carpet flooring. All these unique elements added to the overall impact, giving the stand a wow factor in the exhibition hall.
Fabric wall wraps, semi-transparent frosting, striking artwork, and extrusions were all elements used in the signage strategy for this custom stand. The client specialised in scientific HR-STEM imaging and their selected artwork was based around blown up microscope imagery. Signage was used to inject colour, incorporate branding and create a striking feature on the stand.
Seamless video wall 5m x 3m, wall mounted TV screens, touch screen displays and live theatre recording were all the modern AV technologies we used to help the custom stand become interactive with the visitors.
The furniture design for the stand was paired back with white chairs, counters, computer tables and office furniture. This was done to create a clean, white, space that in a bright exhibition hall would stand out significantly and ensure the signage really popped.
Banners and lighting were rigged high above the custom built stand which helped draw attention to the stand around the room.